Join Alicia Alongi, Nick Keeslar, and Kendall Matthews for an in-depth discussion on essential AI tips. Explore best practices, tools, and proven strategies. Discover actionable insights to effectively leverage AI to drive success and innovation.
Key Points
- People think AI is going to magically just spit everything out and just know, but it's not. Humans are responsible for the strategy, and AI is just a tool or an assistant to be able to move through the different stages that you need.
- The first thing to start with when evaluating an AI tool is to understand whether it's going to augment a current process or create something brand new. If it's going to create something brand new, it's a much steeper mountain to climb.
- Address issues like inconsistent data across platforms and ensure that your data is well-organized. Good data hygiene is foundational for leveraging AI tools effectively and avoiding complications later.
- When starting with AI, it’s about being able to utilize those small wins—like cleaning up data or automating simple tasks—so you know how to ask better questions and get better results from it. Then, you can put in your strategy that you know has worked or that you want to try.
About the Speakers:
Kendall Matthews
AI Evangelist
Kendall is a former AI Summit speaker, known as an influential figure in intelligent automation and a technology broker for prominent cloud, energy, and marketing services. He assists service-based businesses in implementing growth plans and has held executive marketing leadership roles with Series A and B enterprise SaaS companies.
Nick Keeslar
AVP Revenue Operations & Enablement
Nick Keeslar is the AVP of Revenue Operations & Enablement at Aidoc, a leader in clinical AI dedicated to optimizing patient outcomes. A data-driven problem solver, Nick focuses on uncovering customer insights and translating them into actionable strategies. He champions radical transparency and fosters a collaborative environment, believing that effective leaders manage results, not time, allowing their teams to define their own paths to success.
Alicia Alongi
VP of Client Strategy
Alica Alongi, VP of Client Strategy at Zion & Zion, is a seasoned marketing leader with extensive B2B experience. As the leader of Zion & Zion’s B2B and Account-Based Marketing (ABM) practice, she has achieved remarkable success, maintaining a 94% client retention rate. Alica holds 6sense Luminary status, underscoring her expertise and dedication to using data to enhance marketing effectiveness and drive revenue.
In addition to her current role, Alica is an experienced CMO with a broad background in various industries, including cybersecurity and SaaS. Her diverse experience and strategic approach make her an invaluable asset in driving client success and organizational growth.