ABM: Using Data & Intelligent Action to Stop Stalking & Start Converting with Mark Maughan

Overview

Mark conducts an insightful discussion on the versatile applications of Domo analytics in efficiently tracking Account-Based Engagement (ABE) strategies. He engages in a conversation with Victoria Loveless, an accomplished Senior Manager of ABM at Domo, to delve deep into the intricacies of how Domo’s robust analytics tools can be harnessed for optimal results in the realm of ABE. Together, they unravel the power of data-driven insights and strategies, shedding light on innovative approaches that empower businesses to excel in their account-based marketing endeavors. 

Speaker

Mark Maughan, an esteemed professional in the field of business operations and analytics, currently holds the position of Vice President at Domo. His impressive career trajectory includes serving as the Vice President of Lien Resolution at Garretson Firm Resolution before joining Domo. Mark’s wealth of experience and leadership in these roles highlights his significant contributions to the industry, where he continues to drive innovation and excellence in the realm of data-driven decision-making and business operations optimization.

Key Points

Hit each group with the data they need: 

Sales rept: account intel 

Sales leadership: accountability 

Marketing leaders: performance & optimization 

Summary

Intent data and good intentions aren’t enough 

Don’t just stalk your prospects, find add value 

Actively manage sales and marketing efforts by leveraging specified data for each group 

Use a tool like Domo to manage these efforts