Posts Tagged ‘content’
How to Achieve Extraordinary Results When Building Your Brand
Overview Udi Ledergor shares his experiences – including successes and failures – while building the Gong brand. He offers insights and suggestions on creating a content strategy that adds value to customers’ lives. Guest Udi Ledergor is the CMO at Gong and a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies in B2B tech.…
Read MorePaid Media Engine: How to Move More People Through the Funnel with Gavin Tanner
Overview Gavin Tanner introduces a unique funnel approach utilizing a paid media engine. He outlines how to get started using a visual flowcharting tool and explains the benefits and drawbacks of this strategy. Guest Gavin Tanner is a “full stack” marketer experienced in B2B lead gen (paid acquisition), marketing automation, and CRO. It’s all about full-funnel optimization. Tech stack: Marketo,…
Read MorePodcasting 101: Reflections on 100 Episodes with Billy Bateman
Overview Billy gives his advice on how to start a podcast. He discusses what he has learned through successfully producing 100 podcast episodes. Guest Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship. Billy grew up…
Read MoreCreating Customer-Focused Content with Tricia Wiles
Overview Trisha outlines her philosophy on how content should be actually valuable to your customers. Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and…
Read MoreKate Adams | Where’s the H(uman) in B2B? | ChatFunnels Demand Gen Summit 2021
Overview Kate expounds research-backed strategies to improve your sales and marketing processes by remembering that your prospects are human. Speaker Kate Adams, SVP of Marketing at Validity, has more than 15 years of tech experience building strong businesses within different stages and industries. She believes deeply in bringing businesses to life in the hearts and minds of prospects…
Read MoreMarty Hamilton | From B2B/B2C to B2Me: How Engagement Educates and Leads to Better Outcomes
Overview Marty explains the importance of looking at the buyer’s journey through the buyers eyes. He looks at how content marketing can help your sales. Speaker Over the past several years Marty has led a team of marketers in developing business lines and utilizing the newest trends and technology. He uses PPC, SEM, and SEO, to attract…
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