Posts Tagged ‘account-based engagement’
How To Create An Account-Based Podcasting Strategy
There are so many ways to market to and engage with prospects and customers these days, and you need to be taking advantage of all of them. That’s the whole point of omnichannel marketing. Whatever platforms your customers are on, you need to be there too. Whatever type of content your customers are looking for,…
Read MoreHow To Implement An Account-Based Marketing Strategy
Account-based marketing (ABM) is the new buzzword in the B2B marketing space. In a recent episode of Digital Conversations with Billy Bateman, Kristina Jaramillo from Personal ABM outlined how to overcome a major pitfall in implementing ABM-not being personalized enough to your individual prospects. Overview Of Account-Based Marketing Everyone has their own definitions and approaches…
Read MoreThe Ultimate Guide To Account-Based Marketing & Conversational Marketing
What Is Account-Based Marketing? Account-based marketing (ABM) is shifting from marketing to a specific person to marketing to a whole account/buying committee. It includes providing different messages and tactics for each person involved in the buying process, tailoring your approach to address the specific needs and interests of each key decision-maker. Instead of targeting an…
Read MoreJon Miller | Account-Based Experience: A look at the future of ABM and B2B go-to-market
Overview Jon outlines the how and Account-based experience is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle. Speaker Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon…
Read MoreKristina Jaramillo | Using ABM to Win Untouchable, Unresponsive, Disengaged Status Quo Accounts
Overview Kristina goes over how ABM can help you create a revenue engine rather than a lead engine, drive the sales cycles with status quo accounts, re-engage with cold accounts that showed intent, and close “stuck” accounts. Speaker Kristina founded Personal ABM, where she works with supply chain & tech marketers to add a personal account…
Read MoreBernie Borges | Account-Based Podcasting | Demand Gen Summit 2021
Overview Bernie goes over account-based podcasting, a strategy to target potential customers by featuring decision-makers on your podcast. He details step-by-step instructions to implement this strategy in conjunction with sales and marketing. Speaker Bernie has three decades of experience in B2B sales and marketing roles. As CCO at Vengreso, he is responsible for leading a team…
Read MoreAccount- Based Engagement
Overview Scott, Account-Based Engagement pioneer, outlines the how and why of ABE strategy, resulting in 200%-300% lower cost of acquisition. He outlines how to align sales and marketing teams, how to look at customer acquisition cost, how to scale personalization, and actionable points on how to get implement this strategy right away. Speaker Scott is a Digital Marketing…
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