Posts Tagged ‘ABM’
What Is Actionable Intelligence?
“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…
Read MoreLooking into the Future of Marketing and Sales
Overview Bob Samuels shares his experience and insights on actionable intelligence. He discusses how to understand, organize, and strategically sort through intent data. Lastly, he comments on ABM and the future of B2B lead gen. Guest Bob Samuels started his career in finance and accounting. After working as a CPA for 20 years, his path eventually led him to…
Read MoreHow To Use Account-Based Marketing Data Tools To Convert Leads
Account-based marketing (ABM) is taking a targeted effort toward marketing and personalizing experiences for target customers. At first glance, ABM is a great strategy. The concept is simple, clear, and easy to understand. However, it is more difficult to implement than it may seem. Your company knows your product and has a vision for how…
Read MoreHow to Strengthen Your ABM Strategy with Rick Tolman
92% of marketers have an ABM strategy. However, only 19% of B2B marketers are confident in their ability to execute it properly. What makes ABM so popular? How does it work? And why has it been so hard for so many companies to implement it successfully? In the recent Account-Based Engagement Summit presented by ChatFunnels,…
Read MoreHow To Implement An Account-Based Marketing Strategy
Account-based marketing (ABM) is the new buzzword in the B2B marketing space. In a recent episode of Digital Conversations with Billy Bateman, Kristina Jaramillo from Personal ABM outlined how to overcome a major pitfall in implementing ABM-not being personalized enough to your individual prospects. Overview Of Account-Based Marketing Everyone has their own definitions and approaches…
Read MoreWhy your ABM Strategy Isn’t Working with Kristina Jaramillo
Overview Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects. Guest Kristina Jaramillo, president of Personal ABM, works with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. An expert is…
Read MoreThe Ultimate Guide To Account-Based Marketing & Conversational Marketing
What Is Account-Based Marketing? Account-based marketing (ABM) is shifting from marketing to a specific person to marketing to a whole account/buying committee. It includes providing different messages and tactics for each person involved in the buying process, tailoring your approach to address the specific needs and interests of each key decision-maker. Instead of targeting an…
Read MoreJon Miller | Account-Based Experience: A look at the future of ABM and B2B go-to-market
Overview Jon outlines the how and Account-based experience is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle. Speaker Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon…
Read MoreKristina Jaramillo | Using ABM to Win Untouchable, Unresponsive, Disengaged Status Quo Accounts
Overview Kristina goes over how ABM can help you create a revenue engine rather than a lead engine, drive the sales cycles with status quo accounts, re-engage with cold accounts that showed intent, and close “stuck” accounts. Speaker Kristina founded Personal ABM, where she works with supply chain & tech marketers to add a personal account…
Read MoreLorena Morales | The Intersection between ABM & RevOps
Overview Lorena explains her strategy around Revenue Operations and how both revenue and sales departments should shift their approach to the funnel. Speaker Lorena is the head of marketing at Go Nimbly, the first revenue operations consultancy with the goal of driving high-growth companies to increase revenue by 26% through eliminating operational silos. She is…
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