Signal-Based Marketing Summit 2024

Kevin White shows how to streamline your sales approach by categorizing and combining signals to create highly targeted micro-campaigns that personalize your outreach and boost your results. Learn how to overcome common challenges in this session: “Our go-to-market teams are being asked to do more with less. And one way to do that in a…

Learn from Distinguished VP and Gartner Fellow, David Yockelson as he shows how to enhance your strategies to drive business success in today’s dynamic market. He suggests a shift from outbound to inbound and  aligning your sales and marketing teams by focusing on buying intent signals: “If I’m not generating MQLs, I might as well…

This session delves into ERI’s recent study, “Understanding Business Buying Patterns of Go-To-Market (GTM) Tech in 2024.” Discover key insights and hear their perspective on the current landscape: “How many marketers and salespeople don’t read the room? They just sell what they want to sell. You have to listen to the buyers. You have to…