Virtual Events

Justin Rowe teaches how to build trust and nurture relationships by driving traffic between your organic and paid channels, creating a sustainable marketing ecosystem that accelerates your business growth: “The one thing that’s different on LinkedIn than any other platform is that B2B buyers actually log into this platform specifically to be influenced on buying…

Learn from Allison Snow on how real-time information and collaboration between sales and marketing teams lead to more personalized and effective strategies. Discover how deeper customer insights and better data integration can enhance your marketing efforts: “Be ahead of the tech. Don’t get caught flatfooted… Figure out what your top signals are.” Key Points Signals…

Christina Maag offers valuable insights to elevate your promotional strategies and create a lasting impression throughout the buyer journey. She emphasizes the importance of sending promotional products to potential customers: “90% of recipients remember the gifts that they receive.” Key Points Promotional products are potent tools for brand recognition, client engagement, and lead generation. They…

By following the 4D Framework, you can create a structured approach that ensures your ABM strategies are both effective and sustainable. Mason Cosby introduces the 4D Framework to build an effective and scalable ABM program: “There is no secret sauce. There is no silver bullet. No one is coming to save you. It is entirely…

Discover the 5 essential playbooks Trinity Nguyen shares to get a headstart in growing your business in 2025: “There are interesting moments that indicate that your buyer is more open to evaluating solutions like yours… So, [signals] are time-bound, which means signals can decay. If you reach out to someone because of X signal, but…

Kevin White shows how to streamline your sales approach by categorizing and combining signals to create highly targeted micro-campaigns that personalize your outreach and boost your results. Learn how to overcome common challenges in this session: “Our go-to-market teams are being asked to do more with less. And one way to do that in a…

Learn from Distinguished VP and Gartner Fellow, David Yockelson as he shows how to enhance your strategies to drive business success in today’s dynamic market. He suggests a shift from outbound to inbound and  aligning your sales and marketing teams by focusing on buying intent signals: “If I’m not generating MQLs, I might as well…

This session delves into ERI’s recent study, “Understanding Business Buying Patterns of Go-To-Market (GTM) Tech in 2024.” Discover key insights and hear their perspective on the current landscape: “How many marketers and salespeople don’t read the room? They just sell what they want to sell. You have to listen to the buyers. You have to…