Blog
Wrap-Up: Demand Gen Summit Spring 2021
The last Demand Gen Summit Spring was on April 28, 2021. The focus of this event was driving, engaging, and closing demand. It was chock-full of amazing insights about how to get site visitors into your funnel, what customer engagement tools you should be using, and how to accelerate the sales cycle. There were 3400+…
Read MoreAccount Based Engagement: The Future of Marketing
Over the past decade, solution selling has greatly evolved due to technological advancements in the sales and marketing space. The concept of solution selling, or focusing on customer pain points and how your product or service can alleviate those problems, has been around for years. Only recently have we seen companies really begin to figure…
Read MoreEverything To Know About Chatbot CTA’s
The key to chatbots’ success is having good CTA’s. Chatbots engage site visitors and help convert them into conversations, eventually leading to demos, meetings, and other engagement goals. If you’re new to chatbots or looking to get started, read on to learn about how chatbot CTAs can greatly increase your conversion rates. Best Practices For…
Read MoreUnderstanding Consumer Behavior In Order To Eliminate Guesswork
No one likes to guess and test forever, right? If only there was an easier way to figure out exactly what works in marketing and sales. Well, there is and it’s called analyzing the consumer behavior. In a recent episode of Digital Conversations with Billy Bateman, Mike Lewis shared his insights on marketing attribution, understanding…
Read MoreThe Basics of Becoming A Chatbot Expert
Chatbots are the #1 most effective way to increase website engagement and improve customer satisfaction. So, you’re going to want to become a chatbot expert! They are the new and improved way to automate the sales and customer support processes. Chatbots save your company time and money, provide you with different ways to send prospects…
Read MoreHow To Use Predictive Analytics In Marketing And Sales
What is Predictive Analytics? Predictive analytics is data collection, data interpretation, machine learning, and predictive modeling, all with the purpose of figuring out where to put your money so that it drives sales. Using predictive analytics allows you to learn from what has worked and what hasn’t in the past. It’s a way for you…
Read MoreTop 4 B2B Customer Onboarding Best Practices
The customer onboarding experience often seems to get overlooked. Now it’s all about lead generation and top-of-the-funnel acquisition. However, the focus needs to shift to shed some light on activation and the onboarding process. What Is the Customer Onboarding Process? Essentially, the onboarding process consists of defining goals/expectations, customizing the experience, gathering data, and teaching…
Read MoreThe Purpose of Reselling Programs and Why Companies Use Them
In a recent episode of Digital Conversations with Billy Bateman, guest Jamie McCoy of Consenna Ltd discussed his strategy on working with reselling programs and how to unify them with your product. What Is a Reselling Program? Resellers are companies that sell goods and services produced by other firms. They purchase the product with the…
Read MoreWrap-Up: RevTech Summit 2021
Reading Time: 5 minutes We are thrilled to announce that we will have another virtual event on April 28, 2021. If you liked the RevTech Summit, you’ll love our next one! Register now for the next Demand Gen Summit 2021 to learn more top-notch strategies for leadership skills, best selling practices, and demand generation. Now let’s recap our most…
Read MoreBoosting Sales with Chatbot Optimization: A Guide to Increasing Lead Conversions
Digital marketing thrives on data. That’s an undisputed fact. Dive into this truth with Billy Bateman and Ish Jindal, who reveal that precise, actionable data is your golden ticket to conversion success. Transform Interactions with Smart Forms and Chatbots Shift gears to Smart Marketing. Your website’s Smart Forms do more than collect information—they create engaging…
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