Posts by Tali Mackley

Our keynote session delves into ERI’s recent study, “The AI Revolution in GTM Strategies.” Discover key insights and hear their perspective on the current landscape: “There’s a lot of confusion in the market. There’s a lot of misunderstanding. There’s a lot of fear, but there’s not a lot of concrete vision.” Key Points The largest…

Join Jakob and Andrew as they discuss how AI has enhanced their B2B growth strategy using a seven-step framework. They emphasize the importance of understanding your growth strategy before diving into AI, advising “The best advice we can give is not to be distracted by the shiny new object but to understand your strategy and…

Palash Soni explores how to enhance your video marketing campaigns with AI, explaining, “Outbound and blogs are great for sniping demand but it’s not great for creating demand which is what is needed to grow fast in this kind of market.” Key Points Event series target specific personas and engaging topics to build trust and…

AI in the workplace is impacting employee productivity. In this session, Heidi explores the gap between leaders’ expectations of AI and employees’ actual experiences. She shares how to close that gap with real-world cases to improve efficiency and outcomes. Heidi explains, ‘Research shows that introducing new technology into outdated work models and systems fails to…

Nancy Bain explores how to leverage Gemini for business process automation. She discusses real-world applications of business process automation and shares examples of how it can improve efficiency and accuracy. Nancy emphasizes, ‘It’s about working smarter, not harder. Key Points Even the most diligent employees make mistakes when entering data manually. This can lead to…

Devin Noonan explores how to use AI to drive revenue, emphasizing, “AI is not just a tool—it’s a transformative force that, when strategically aligned, can redefine how we drive revenue, personalize customer journeys, and scale success across the entire organization.” Key Points Looking at the broader lens of RevOps, AI is not a robot taking…

Join Tamra Moroski, Jessica Hreha, Linda Lian, and Pallavi Sharma for a discussion on AI innovation, leadership, and the future of technology. Gain valuable insights from industry experts on impactful AI use cases, challenges for women in tech, and strategies for success in the rapidly evolving AI landscape. Key Points People think AI is going…

Liz Dailing shares insights and strategies for applying AI to your GTM strategy. She states, “AI is like a houseplant; it requires regular care… The more data you feed it, the more adept it becomes at predicting risks, identifying gaps, and uncovering opportunities, helping your organization mitigate risks and drive business forward in a scalable…

Join Alicia Alongi, Nick Keeslar, and Kendall Matthews for an in-depth discussion on essential AI tips. Explore best practices, tools, and proven strategies. Discover actionable insights to effectively leverage AI to drive success and innovation. Key Points People think AI is going to magically just spit everything out and just know, but it’s not. Humans…

Kevan Savage presents recent research from The Alexander Group, showcasing Generative AI marketing use cases that can enhance your strategies for driving revenue growth. Key Points When considering what tools to use, remember that just 10 to 15 years ago, there were only a handful of options for marketing automation. Today, with around 5,000 tools…