Posts by Tali Mackley
2024 Event Highlights: Top 20 Sessions to Revisit
In the spirit of end-of-year wrap-ups and highlights, we decided to hop on the trend and share the most viewed sessions from our events, plus honorable mentions and more sales, marketing and AI sessions to watch. Our first event of the year was the RevTech Summit, this event focused on sales and marketing automation, analytics-based…
Read MoreWhat Are Buying Signals?
Big decisions take time, just like it takes buyers time to consider your product. But what if you could speed that process up? Right now, simply having an amazing pitch isn’t enough—no matter how compelling it sounds—if you don’t truly understand your buyer. In a market packed with competitors, understanding and actively listening to your…
Read MoreUnderstanding the Basics of ABM Strategy
What is Account-Based Marketing? Account-based marketing (ABM) is a B2B strategy where sales and marketing teams focus on specific accounts instead of broad campaigns. ABM allows teams to create highly personalized strategies tailored to each account. There are three key differences between ABM and traditional marketing strategies: Focus: While traditional marketing casts a wide net,…
Read MoreThe AI Revolution in GTM Strategies
Our keynote session delves into ERI’s recent study, “The AI Revolution in GTM Strategies.” Discover key insights and hear their perspective on the current landscape: “There’s a lot of confusion in the market. There’s a lot of misunderstanding. There’s a lot of fear, but there’s not a lot of concrete vision.” Key Points The largest…
Read MoreMaking AI Work for Your B2B Growth Strategy
Join Jakob and Andrew as they discuss how AI has enhanced their B2B growth strategy using a seven-step framework. They emphasize the importance of understanding your growth strategy before diving into AI, advising “The best advice we can give is not to be distracted by the shiny new object but to understand your strategy and…
Read MoreB2B Video Marketing with AI & Digital Events
Palash Soni explores how to enhance your video marketing campaigns with AI, explaining, “Outbound and blogs are great for sniping demand but it’s not great for creating demand which is what is needed to grow fast in this kind of market.” Key Points Event series target specific personas and engaging topics to build trust and…
Read MoreFixing Harmful AI in the Workplace and Driving Results
AI in the workplace is impacting employee productivity. In this session, Heidi explores the gap between leaders’ expectations of AI and employees’ actual experiences. She shares how to close that gap with real-world cases to improve efficiency and outcomes. Heidi explains, ‘Research shows that introducing new technology into outdated work models and systems fails to…
Read MoreAutomate Business Processes with Gemini in Google Workspace
Nancy Bain explores how to leverage Gemini for business process automation. She discusses real-world applications of business process automation and shares examples of how it can improve efficiency and accuracy. Nancy emphasizes, ‘It’s about working smarter, not harder. Key Points Even the most diligent employees make mistakes when entering data manually. This can lead to…
Read MoreDrive Revenue with AI Insights and Strategies
Devin Noonan explores how to use AI to drive revenue, emphasizing, “AI is not just a tool—it’s a transformative force that, when strategically aligned, can redefine how we drive revenue, personalize customer journeys, and scale success across the entire organization.” Key Points Looking at the broader lens of RevOps, AI is not a robot taking…
Read MoreWomen In AI Panel
Join Tamra Moroski, Jessica Hreha, Linda Lian, and Pallavi Sharma for a discussion on AI innovation, leadership, and the future of technology. Gain valuable insights from industry experts on impactful AI use cases, challenges for women in tech, and strategies for success in the rapidly evolving AI landscape. Key Points People think AI is going…
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