Posts by Rayelle Poulsen

Kevin White shows how to streamline your sales approach by categorizing and combining signals to create highly targeted micro-campaigns that personalize your outreach and boost your results. Learn how to overcome common challenges in this session: “Our go-to-market teams are being asked to do more with less. And one way to do that in a…

Learn from Distinguished VP and Gartner Fellow, David Yockelson as he shows how to enhance your strategies to drive business success in today’s dynamic market. He suggests a shift from outbound to inbound and  aligning your sales and marketing teams by focusing on buying intent signals: “If I’m not generating MQLs, I might as well…