Posts by Pete Ketchum
A Rev Ops Run Down with Dr. Debbie Qaqish
Overview In this presentation, Debbie explains what Rev Ops are, why they are so important now, and how the market is responding. Speaker Debbie Qaqish is Principal and Chief Strategy Officer at the Pedowitz group, a management consulting group that helps sales, marketing and IT executives drive more revenue. Debbie is a public speaker and…
Read MoreHow to Look at Sales as an Ecosystem with Dale Dupree
Overview In his presentation, Dale shares how he looks at sales as an ecosystem rather than a time sensitive system. Dale shares the importance of communication and connections with people. Speaker Dave Dupree is the Founder and CEO of the Sales Rebellion, a creative sales training company. Dale is also a host of the Selling…
Read MoreHow to Build a Cadence and Best Email Practices with Will Allred
Overview In his presentation, Will shares the success that he has found while he has built cadences and personalized emails. Will shares the tips that he has used in order to get a stronger email response rate. Speaker Will Allred is Co-founder and COO at Lavender, an AI sales email assistant. Quotes “You have to…
Read MoreThe Sales Transformation and Perfecting the Art of Customer Messaging with Priya Sachdev
Overview In her presentation, Priya shares how sales have transformed in the past few years and how that affects customer messaging. Priya shares her top tricks and tips to successfully message customers with higher response rates. Speaker Priya Sachdev is Chief Customer Officer at Vengreso, a company set out to help sales teams and business owners’…
Read MoreTransforming Your Demand Generation Strategy Using the Power of Precise Gifting with Neil Shah
Overview In this presentation, Neil breaks down the typical buyers’ journey and shares testimonials from people and businesses that Sendoso has helped in more ways than one. Speaker Neil Shah is director of Product Marketing at Sendoso, a sending platform for personalized gifts. Neil is a passionate B2B Cloud/SaaS Product Marketing Leader. Quotes “It’s not…
Read MoreHow to Reach and Exceed Your Paid Search ROI Goals with Michelle Mckinley
Overview In her presentation, Michelle shares from her experience some tips and tricks that have allowed her to reach and exceed her paid search ROI goals. Speaker Michelle Mckinley is head of Growth Marketing at WorkRamp, an All-in-One Learning Platform that drives business outcomes. Michelle has over 14 years of experience in digital advertising and…
Read MoreFunnel Metrics and Unit Economics Data that Actually Matters to your CEO with Mckay Allen
Overview In his presentation, Mckay shares the importance of measuring funnel metrics in the progression of your business. Mckay interviewed CEOs and shares his findings of what they do and do not want to hear. Speaker Mckay Allen is Vice President and Head of Marketing at Kenect, a technology platform designed to help you grow…
Read MoreAccelerating Your Sales Funnel While Sales and Marketing Works in Alignment with Greg Bond
Overview In this presentation, Greg discusses the b2b buyers’ journey and its changing patterns. Greg stresses the importance of sales and marketing working in alignment and how they might do so. Speaker Greg Bond is Vice President of sales at Constant Contact- Providing small businesses with tools to simplify and amplify digital marketing. Quotes…
Read MoreThe Testing Methodology Mindset with Ben Ashworth
Overview In his presentation, Ben shares the equation to test the methodology mindset. He shares how to apply and implement it in your company with his own examples. Speaker Ben Ashworth is Vice President of Marketing at Paytm, India’s leading mobile payments and financial services company. Quotes “Let’s implement that testing methodology mindset to be…
Read MoreLaying a Foundation of Success with Your Counterparts in Sales with Mark Maughan
Overview In his presentation, Mark clearly lays out the strategies that he has used to find success in sales. Mark shares examples and experiences from Domo that clarifies his points. Speaker Mark Maughan is Chief Analytics Officer at Domo, a low-code data app platform. Quotes “So how do we bring those two things together…
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