Posts by Marketing
4 Key Findings from the Salesforce State of Marketing Report
Overview: This week on digital conversation Billy Bateman analyzes the State of Marketing Research Report by Salesforce. He focuses on customer experience, making customer engagement a priority and taking time to look at the data. Guest: Billy Bateman- Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He…
Read More3 Common Chatbot Implementation Challenges
The function of the chatbot is pretty self-explanatory, right? A robot that chats with people- usually activated on a landing page. The person responds with questions and the bot follows up with answers, calender-drops, and/or links to content. These quick responses hopefully increase sales and customer convenience, providing an easy way for buyers to get exactly…
Read MoreWhy Chatbots are the Future of Lead Response
Overview: Billy Bateman and professor James Oldroyd discuss how response times affect a lead, how bots differ from other forms of communication and the future of bots. Guest: James Oldroyd- Professor James Oldroyd is an associate professor of Strategy at the Marriott School of Management, Brigham Young University and the Ford Motor/Richard Cook Research Fellow. He received his…
Read MoreThe Bot Implementation Formula with Hans van den Berg
Overview: In this episode we are joined by Hans van den Berg co-founder of Bot Implementation. He presents a formula to create personalized conversation bots. He also lays out some of the most common pit falls that companies fall into when it comes to bot implementation. Guest: Hans van den Berg- My name is Hans van den Berg,…
Read MorePersonalization at Scale with Paul Jones
Guest: Paul Jones- Paul Jones is the Vice President of Experience Design at Tribehouse. He is focusing on building experiences that allow executives along the Wasatch Front to connect with other executives and solve problems authentically. He has been a business owner himself and is currently the founder of a tech startup. Overview: This week we feature Paul Jones…
Read MoreHow To Optimize A Chatbot
Amazon Go is a convenience store chain that allows shoppers to avoid checkout lines and almost any human interaction while shopping. Through sensors and cameras, a person’s purchase is calculated as it is removed from the shelves and charged to their credit card as they walk out of the store. The ease is unreal. Automated chat…
Read MoreThe Sales Side of Bots: An Introspective
Guest: Scott Mark– Seasoned executive with experience running large organizations. Overview: This week on digital conversations our guest is Eliav Cohen of Ultra Cool. He teaches how to get started using keywords for Drift and 3 key points to getting the most value from chat. Reference: 13yrs Strategic Technology Sales and Account Management experience in complex business markets. Specialties:…
Read MoreUsing Intent to Engage Your Visitors
Guest: Eliav Cohen– Seasoned executive with experience running large organizations. Overview: This week on digital conversations our guest is Eliav Cohen of Ultra Cool. He teaches how to get started using keywords for Drift and 3 key points to getting the most value from chat. Reference: iTunes SimpleCast Billy Bateman: Alright everyone, welcome to digital conversations. This week, I’ve…
Read More3 Tactics to Using Facebook Messenger Bots for B2B Marketing
Reading Time: 14 minutes Overview: In this episode of digital conversations with Billy Bateman our guest Natasha Takahashi, founder of School of Bots. She reveals the best practices to implementing Facebook messenger marketing for B2B. She shares the best ways to interact with customers and how to capture leads and generate a list of subscribers. Guest: Natasha Takahashi– For the…
Read MoreNext Generation Marketing Automation
In a recent podcast, Billy Bateman and Andrew Parker discussed the latest trends in automated messages. This topic is actually addressing the bigger trend of marketing automation, and it’s foreseeable revolutionary power. Why Use Marketing Automation? “Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead overall,” Salesforce announced,…
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