Posts by Marketing
The Dark Funnel & ABM Marketing
Have you ever considered ditching forms, spam, and cold calls? In the 2020 Demand Gen Summit, Latané Conant, CMO of 6sense, shared some great insights about the “dark funnel” and how to revolutionize ABM marketing. Her approach is based on letting go of what you think are the fundamentals of demand gen and focusing on…
Read MoreHow To Supercharge Your Email Prospecting With Jason Bay
Why aren’t your email blasts converting? This week on Digital Conversations, Jason Bay, Chief Prospecting Officer at Blissful Prospecting, lays out his framework for email prospecting, and how simply tweaking your messaging can boost your lead inflow. The premise of his framework is based on empathetic and careful outreach. Guest: Jason found his passion for…
Read MoreAutomating Your Sales Training With George Brontén
This week on Digital Conversations, George Bronten, Founder & CEO of Membrain, reveals some sales training practices that are critical to the consistency of your sales team and growth of your product. Guest: George Brontén- George founded the IT Automation platform in Upstream in 1996, and most recently founded Membrain in 2012. Membrain is a…
Read MoreHow To Position Your SaaS Product For Success
This week on Digital Conversations, Billy is joined by Stewart Marshall, Commercial Software Strategist. Stewart mentions one of the greatest weaknesses he sees with SAAS product marketing teams; focusing on the product itself, rather than focusing on solving the customer’s painpoints. Guest: Stewart Marshall- Stewart spent decades as a software architect, and now helps businesses…
Read More3 Tips On How To Increase Close Rate
In a recent podcast, with host Billy Bateman, he discusses with Matt Wolach, a B2B sales coach at Xsellus, how to increase the demo close rate by improving the structure, content, and delivery of demos. Generally, a lot of time, effort, and money is put into marketing products so that leads come flooding in. Obtaining those leads is vital, but…
Read MoreUsing Financial Analysis To Make Data-Driven Marketing Decisions
Overview: In this episode of Digital Conversations, Garrett gives 3 keys to revamping your marketing strategy. Guest: Garrett Mehrguth – Garrett is the CEO of Directive, a next-gen performance marketing agency for software companies. He enjoys speaking/writing on marketing, strategy, and business. Transcript Billy: Alright, everyone, welcome to Digital Conversations today. Today, I’m lucky to have the…
Read MoreTransforming Your Marketing Plays With Jackie Lipnicki
This week on The Digital Conversations Podcast, Billy Bateman is joined by Jackie Lipnicki, Account Executive at New Relic. Jackie outlines some creative marketing plays that have proved effective in the ever-changing tech landscape. Guest: Jackie has vast experience in bot SDR and Account Executive Roles; most recently at New Relic, who provides performance tracking for…
Read MoreOptimizing Prospect Experience
Overview: Kyle Coleman VP of revenue growth and enablement at Clari discuss the importance of focusing on the customer and what is best for them. About the speaker: Kyle is an experienced sales & marketing leader. He has passion for people development, identifying & solving problems, creating & optimizing processes, and unifying departments across the revenue org. Transcript He…
Read MoreUsing Media Relations to Drive Demand
Overview: Learn how to use PR to capture your audience’s attention with Anna Crowe CEO of Crowe PR. About the speaker: Anna Crowe is founder and CEO of Crowe PR, a recognized public relations and marketing expert, best-selling author and speaker. Anna has spent nearly 20 years working for iconic brands in New York, Los Angeles and San…
Read MoreUsing Advocate Marketing to Drive Demand
Overview: Sarah Schreiner from ADP shows how to use advocate marketing to authentically reach and connect with your audience. Transcript Hey there, I’m Sarah Schreiner. And thank you so much for making some time and choosing to join my session. Today, we’re gonna be talking all about how you have the power to leverage your clients…
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