Posts by Marketing
A Guide to B2B Content Marketing with Manish Nepal
Overview Manish goes over his framework and advice for creating successful B2B marketing content. They also discuss the most effective use cases for chatbots on B2B websites. Guest Manish Nepal is a content marketer with over 9 years of experience in helping different brands such as The New Indian Express, Matrimony.com, and Freshworks, Inc. As a B2B marketer with a…
Read MoreHow to Shift your Digital Strategy after iOS 14 with Lauren Joyce
Overview Lauren explains how the data collection updates with iOS 14 will affect Facebook and digital ads strategy and the adjustments to make to offset the missing data. Guest After working as a personal trainer, Lauren switched to digital marketing as an affiliate manager. She now works as a digital marketing specialist at 1-800 Contacts, where…
Read MoreEverything To Know About Chatbot CTA’s
The key to chatbots’ success is having good CTA’s. Chatbots engage site visitors and help convert them into conversations, eventually leading to demos, meetings, and other engagement goals. If you’re new to chatbots or looking to get started, read on to learn about how chatbot CTAs can greatly increase your conversion rates. Best Practices For…
Read MoreHow to Create a Digital Strategy from Scratch with Cole Rieben
Overview Cole Rieben outlines how he transformed and expanded Aptive’s digital marketing strategy. Website optimization, demand generation, forecasting, and brand awareness are discussed. Guest Cole Rieben, Director of Digital Marketing at Aptive, is a digital marketing expert with experience creating and optimizing digital programs. Prior to working at Aptive, he was SEO manager at Vivint Smart Home and managed campaigns at 97th Floor. …
Read MoreThe Four Critical Components of Real-Time Personalization
Overview: In this episode, Andrew discusses how real-time personalization can fix the problems in the go-to-market industry. Note: this episode was taken from Andrew’s presentation at the RevTech Summit 2021. Guest: Andrew LeClair is an innovative and motivated marketer with strengths in organization and communication skills. He has mastered the technology space which has allowed him revolutionize what it means to…
Read MoreThe How and Why of Account-Based Engagement Post-COVID with Dave Elkington
Overview: Dave Elkington, Founder and Chairman of InsideSales, discusses how to implement ABE in targeting buying committees digitally. Guest: Dave Elkington, Founder and Chairman of InsideSales. Reference: iTunes SimpleCast https://digital-conversation-with-billy-bateman.simplecast.com/episodes/the-how-and-why-of-account-based-engagement-post-covid-with-dave-elkington Transcript Welcome Billy Bateman All right, everyone. Welcome to Digital Conversations. I am your host, Billy Bateman. Today I am joined by the legendary Dave Elkington. Dave, how you doing? Dave Elkington …
Read MoreChatbot Message Strategy that Converts with Mark Bryson
Overview: Mark Bryson, chatbot expert, goes over best practices with chatbot CTAs (opening messages) in this episode of Digital Conversations with Billy Bateman. They discuss best practices to maximize conversion. Guest: Mark Bryson, Consulting Manager at ChatFunnels, is a chatbot and conversational marketing optimization expert who helps clients build, optimize, and use chatbots on a…
Read MoreEliminating the Marketing Guesswork with Mike Lewis
Overview: In this episode of Digital Conversations, Mike Lewis chats about marketing attribution, understanding intent, and other principles regarding B2B sales. Guest: Mike Lewis is Co-Founder and CRO of Click360, an AI-driven analytics platform enabling businesses, sales and marketing teams to understand their customers’ journeys while putting each customer on the best path to revenue. Reference:…
Read MoreCreating Effective Chat Experiences with Chatbot Expert Mark Bryson
Overview: In this episode of Digital Conversations with Billy Bateman, Mark Bryson, Consulting Manager at ChatFunnels and chatbot expert, goes over his top strategies and tips for building effective chatbots that can increase sales and help serve customers with conversational marketing. Learn how to use live chat, FAQ bots, and data intelligence to customize experiences and maximize…
Read MoreTop 3 Entrepreneurship Secrets with Jason Wright
Guest: Jason Wright works with entrepreneurs and small businesses to help them automate their marketing. He values providing clients with help and guidance in everyday language that they can actually understand. Overview: Jason Wright, Founder & CEO of Intentionally Inspired, speaks about strategies for expanding your business in digital marketing. Reference: iTunes SimpleCast https://www.youtube.com/watch?v=_YKmGimglF4 Transcript Intro Billy: All right,…
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