Liz Dailing shares insights and strategies for applying AI to your GTM strategy. She states, "AI is like a houseplant; it requires regular care... The more data you feed it, the more adept it becomes at predicting risks, identifying gaps, and uncovering opportunities, helping your organization mitigate risks and drive business forward in a scalable way."
Key Points
- Technology alone won't drive adoption unless it addresses real customer pain points. It’s crucial to understand the specific jobs customers need to perform, the challenges they face, and their associated gains.
- AI provides granular insights at every step of the sales cycle or marketing campaign, flagging signals previously inaccessible to sellers and marketers. This new level of detail ensures we can harness opportunities effectively and refine our GTM strategy
- With recent economic challenges affecting opportunity conversion, there's been increased pressure to build more pipeline. AI can automate various engagements, from top-of-funnel activities to deal acceleration, helping drive results at every stage.
About the Speaker:
Liz Dailing
VP of Product Marketing & Strategy
Liz leads Outreach’s global product marketing team. She is responsible for delivering the voice of the market, platform messaging, release planning, go-to-market strategy, and competitive intelligence. Before joining Outreach, Liz managed vertically-focused product marketing and full-cycle marketing teams. She also held roles in sales and marketing.
Liz holds an MBA in International Marketing and Management from ESLSCA in France, a Master of Science (M.S.), and a Bachelor of Science (B.S.) from the University of Illinois at Urbana-Champaign. Her focus is on business strategy that drives the creation, rollout, and success of new products, services, and solutions. Liz is dedicated to growth, adoption, and impact.
From new process implementation to transformation, Liz thrives on challenges. In her free time, she enjoys heading out on new adventures, learning new languages, appreciating art, and soaking in different cultures. Originally from the Midwest, Liz now resides in Seattle.