Making AI Work for Your B2B Growth Strategy

Join Jakob and Andrew as they discuss how AI has enhanced their B2B growth strategy using a seven-step framework. They emphasize the importance of understanding your growth strategy before diving into AI, advising "The best advice we can give is not to be distracted by the shiny new object but to understand your strategy and identify the key challenges and blockers within it."

Key Points

• It's probably more important than ever to know your buyer. We’ve got all these tools that are pushing us to use AI to find our audience. That might work for B2C, but if you're in B2B, you need to know who your customer is and understand their consumption habits.
• AI can fuel strategic options and provide key benchmarks, but its true value lies in enhancing your decision-making process. It’s not going to build your marketing strategy for you—at least, not yet—but it’s a powerful tool to refine goals, define metrics, and identify your most profitable customers
• AI can compare your messaging to industry media, competitor's websites, and trending topics on social media and get a sense of how popular a piece of content might be. Giving you the ability to look at the data and build a strategy for your target audience.