Announcing Keynote Speakers for Account Based-Engagement Summit

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Leading ABM Executives Latane Conant of 6sense and Jon Miller of Demandbase to lead keynote session at ChatFunnels’ Account-Based Engagement Summit on August 11th. 

Announcing Account-Based Engagement Summit Keynote Speakers

ChatFunnels, the leading conversation optimization and account engagement platform, today announced that Latane Conant the Chief Marketing Officer (CMO) of 6sense and Jon Miller, the Chief Marketing and Product Officer (CPO) Demandbase will be delivering a joint keynote address at the Account-Based Engagement Summit on August 11th. The Summit is the industry-leading event for sales and marketing professionals to learn essential new strategies. 

Latané Conant’s Background

As CMO of 6sense, Latané Conant empowers marketing leaders with the technology to confidently lead their teams, company, and industry into the future. Prior to 6sense she was the general manager america’s & global CMO of Appirio. Her deep expertise provides an invaluable source of industry knowledge. 

Jon Miller’s Background

Jon is currently the Chief Marketing and Product Officer at Demandbase. Previously, Jon was the CEO and founder of Engagio (acquired by Demandbase) and was co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation. Jon is a thought leader, frequent speaker, and author. 

As leaders of two top account-based marketing platforms, Conant and Miller have unique insight into the direction the industry is going. They will discuss the latest trends, strategies, and tips to plan and execute an effective go-to-market strategy. 

Account-Based Engagement Optimization Strategies

While almost all would agree that account-based strategies are vital moving forward, many different methodologies exist. 6sense tends to focus on the importance of knowing your dark funnel, or otherwise hidden insights into buying intent. Demandbase tends to focus on the importance of creating a cohesive customer experience across the funnel. Find out which strategy makes the most sense for your company at the Summit. 
 

Other speakers at the Account-Based Engagement Summit include: 

Mario Martinez Jr, CEO, Vengreso 

Hussam AlMukhtar, Senior Director of Strategic Marketing, ZoomInfo 

Kris Rudeegraap, CEO, Sendoso 

Peter Cannone, CEO, Demand Science 

Andrea Lechner-Becker, CMO, LeadMD 

Terry Arnold, VP Marketing, TrueInfluence 

Randi Barshack, CMO, Rollworks 

Registration for the Account-Based Engagement Summit

Register for the Summit, held virtually on August 11th, here: https://www.abesummit.com/homepage-registration1623859716172 

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