5 Real-Life Playbooks: To Drive Business Growth Strategy in 2025

Trinity Nguyen dives into 5 playbooks from UserGems that drive growth strategy while maintaining efficiency.

"There are interesting moments that indicate that your buyer is more open to evaluating solutions like yours... So, [signals] are time-bound, which means signals can decay. If you reach out to someone because of X signal, but that’s already six months late, that doesn’t work anymore."

Key Insights:

• Past champions hold significant value because they have previous positive experiences with a product or service. This familiarity makes them more open to engagement and increases the likelihood of conversion.

• To revive closed-lost opportunities, look for signals like past champions returning, new hires or promotions, and changes in website behavior.

• Implement account-based marketing (ABM) by integrating people signals into high-intent accounts for better prioritization and personalization. Use CRM data to identify accounts with significant signals and train sales teams to leverage these insights for effective outreach.

• To prevent customer churn, proactively engage with new decision-makers at customer accounts. Set up alerts for new hires and promotions to identify potential churn risks. Utilize automation for personalized outreach.