Intent-Based Marketing for Higher Conversions

"It's gotten harder to sell. It's gotten harder to market. It's gotten harder than ever to get our company growing."

Moshe presents training on building high-converting campaigns using AI and intent signals..

Key Insights:

  • B2B buyers now research extensively before reaching out to sales, leading to longer and more complex sales cycles. This change highlights the need for adaptive go-to-market strategies.
  • In the competitive B2B SaaS market, companies must adopt a hybrid growth strategy, understand buyer needs, and create targeted campaigns to drive conversions. Tools like ChatGPT can help streamline development and generate effective campaign ideas.
  • Demand creation and demand capture are two key operations of the hybrid growth approach. Demand Creation focuses on brand positioning, differentiation, and value
Moshe Pesach
Co-Founder & Ceo
Stepup Media Group

Moshe Pesach is the CEO and Co-Founder of StepUp Media, specializing in demand generation for B2B tech companies. He leads a skilled team in creating personalized marketing strategies that generate high-intent leads and drive revenue growth. Under his leadership, StepUp Media has partnered with industry leaders like WalkMe, Syngenta, and Okta to transform their marketing efforts into effective sales pipelines.

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