Mapping Your Sphere of Influence and Orchestrating Connections via LinkedIn

"I am using LinkedIn exactly like you’re orchestrating with email, except I am having one-to-one conversations on LinkedIn with executives."

Key Insights:

• The “Sphere of Influence” involves identifying and targeting individuals connected to your existing happy customers. This could include people who:
  • Left the customer company and now work at another business.
  • Are vendors or suppliers to the customer company.
  • Are direct competitors of the customer company.
  • Have a high social proximity to people at the customer company on LinkedIn.
• By leveraging these connections, you can build trust and credibility more quickly.
  Content marketing attracts and educates potential customers by providing valuable information related to their needs and interests.
• LinkedIn is the key platform for implementing this strategy. Use LinkedIn Sales Navigator to create targeted prospect lists based on job title, industry, location, and previous employers.