Scoring: Era of Storytelling with Bespoke Signals

"A bespoke signal would save hours of research time of a seller because it's going to synthesize different pieces of information or different signals and build a narrative with a logic and an explanation with a citation of sources."

Key Insights:

• B2B signals indicate potential interest in a product or service. In contrast, bespoke signals create a narrative explaining why a company is growing and why salespeople should engage with them. 
• It’s important to move beyond scoring systems to enhance efficiency and consider the quality and reasoning behind signals. This deeper analysis aids in better decision-making and prioritization of opportunities. 
• Signal storytelling synthesizes information into a narrative that empowers salespeople to focus on accounts with a clear rationale for outreach, boosting their confidence and motivation. Generative AI can help craft these narratives, allowing sales teams to understand better and engage with promising accounts while saving time on research.