"Buyers want to self-serve important product information. They want to find all of this on their own. They don't want to interact with the salesperson until they’re ready."
Allyson Havener provides insights and strategies on understanding your buyers' needs and building a winning B2B content marketing strategy.
As a ballerina turned marketer, Allyson is the CMO at TrustRadius, a buyer intelligence platform. She leads marketing strategy to create a marketplace for both technology providers and buyers. With a proven track record in B2B SaaS, she is an action-oriented, go-to-market leader that builds marketing teams and programs that generate revenue. Her in-depth understanding of the customer journey, combined with a data-driven approach has given her and the tech companies she has worked for a competitive advantage.