Leveraging B2B Buyers' Intent and Content to Drive Client Movement

"…to only focus on the people who are ready to buy now or in the next week or month is going to leave a lot of money on the table, guaranteed."

Key Insights:

  • A powerful way to scale a business is by focusing on building strong relationships with existing clients and encouraging repeat business and referrals. This approach is often more cost-effective than constantly acquiring new customers.
  • It's important to build trust with current clients and focus on building a relationship with potential clients. Creating that trust is essential when you want to get new clients.
  • The buyer's journey doesn't end with the sale. Instead, it extends into the "repeat" and "refer" stages, highlighting the importance of providing a positive customer experience. This involves nurturing the relationship, offering ongoing support, and ensuring customer satisfaction to encourage repeat business and referrals.

Dan Gershenson
CMO
Caliber Brand Strategy + Content Marketing

Dan Gershenson is a fractional CMO at Caliber Brand Strategy + Content Marketing, uniquely blending strategic planning with innovative solutions. He leads his team to deliver comprehensive marketing oversight using a proven system, and as one of only 23 Master Consultants worldwide authorized to implement this framework, Dan drives exceptional brand growth and success.

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