B2B ABM Personalization at Scale

Declan Mulkeen shares strategies for scaling your B2B ABM personalization. Buyers are seeking more personal connections and tailored solutions, and Declan is here to show you how to meet those needs.

"The ABM proposition is not about how you show value to the whole market. It's how you show value to a specific group of accounts within that market."

Key Insights:

• The ABM value proposition articulates the specific value a company offers to a specific group of target accounts. It goes beyond a general value proposition and highlights why the company is uniquely positioned to solve the target accounts' challenges and deliver value.
• Meaningful personalization demonstrates a deep understanding of the target account's needs, challenges, and priorities. It goes beyond simply inserting names and company information and provides tailored content and engagement strategies.
• The ultimate goal of scaling personalization in ABM is to build strong relationships, increase engagement, and drive revenue opportunities by demonstrating a deep understanding of the target accounts' needs and providing highly tailored solutions.