Driving Results with AI Powered ABM

Saumya Bhatnagar, CPO of involve.ai, shares how to build AI-powered ABM. She explores tactical steps, scaling strategies, and leveraging AI to its maximum potential.

"AI works all the time. AI works 24/7. AI doesn't need to sleep. AI doesn't need to eat. And we can truly leverage it."

Key Insights:

  • Account-based marketing (ABM) can be likened to a pyramid, where each layer relies on the one below it. Skipping steps in this process can reduce success, making a structured approach essential.
  • AI can enhance ABM by automating tasks, personalizing messages, and improving campaign efficiency, serving as a valuable foundation for sales, product, and customer success teams.
  • Adopting an experimental mindset can lead to tremendous success using AI in ABM. Companies can continually improve their outcomes by testing different approaches and learning from failures.
  • One framework to consider when experimenting with your ideal customer profile (ICP) is the "Channel Fit Matrix." This matrix assesses channels based on cost, targeting, control, time investment, and scalability, helping prioritize testing channels relevant to your ICP.
Saumya Bhatnagar
CPO
Involve.ai

Saumya Bhatnagar is the Co-Founder and Chief Product Officer at involve.ai, where she leads AI-driven product strategy and development. Recognized as one of the 50 Most Powerful Women in Tech and a Forbes 30 Under 30 alum, Saumya leverages her natural language processing and data analytics expertise to help companies identify churn and growth opportunities. A passionate advocate for women in tech, she is committed to driving innovation and fostering diversity in the tech industry.

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