Personalize the Buyer Journey with AI Content Marketing

Here are some of the resources that Nathan and Josh reference in their presentation:

Zapier Automation with ChatGPT Tutorial

"AI, regardless of the tool you use, it really opens up personalization at a different level than it's ever been accessible before."

Key Insights:

  • AI tools can significantly reduce the time required for tasks, such as creating landing pages, which can be accomplished in minutes instead of days.
  • Traditional email personalization often used basic tokens like the recipient's first name. In contrast, AI-driven personalization analyzes data to tailor messages based on each prospect's specific needs and context, resulting in higher conversion rates.
    AI handles the heavy lifting of content generation and personalization, but human review and strategic direction remain crucial.
  • To master this process of using AI to automate personalization, marketers should start small, focusing on specific use cases and gradually building out their AI-powered workflows. Continual testing and iterating will help achieve optimal results.
Nathan Thompson
Head of Content Strategy
Copy.ai

Nathan Thompson, Head of Content Strategy at Copy.ai, leads workflow-driven content that powers B2B SaaS go-to-market strategies. With a background in SEO and organic growth from roles at Snipcart, OptinMonster, and Animalz, Nathan brings a unique blend of creativity and data-driven insights to drive engagement and results.

Josh Carter
Director of Demand Gen
Pavilion

Josh Carter is the Director of Demand Generation at Pavilion, a private community of 10,000+ go-to-market leaders in B2B tech. There, he leads the sales and marketing teams responsible for new member acquisition. He is consistently at the forefront of leveraging AI across GTM teams to drive profitable and efficient growth.

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