Joan Jenkins dives into how AI can improve sales efficiency and drive revenue growth for go-to-market teams. She states "With sales tech, we're really seeing this complete pivot into some very specific actions and strategies where AI can help bridge that gap and help us get to where we need to go.”
Key Points
- AI has had a huge impact on content and your team's ability to leverage the content to drive your sales motion. So no longer do they have to spend hours looking or creating content on their own anymore.
- You practice with an AI buyer, you get instant feedback, you can get graded, and you don't have that fear of judgment if you send it off to your manager. It saves time and helps close deals faster. AI helped a company grade over 3000 seller pitches, saving 38 weeks of manager time and increasing average deal size.
- Digital Sales Rooms are quietly reshaping how we connect in sales. As buyers explore at their own pace, sellers gain insights beyond the surface. This emerging technology offers a new layer of understanding in every interaction.
About the Speaker:
Joan Jenkins
CMO
With over two decades of experience in B2B marketing and sales, Joan has honed her expertise in leading high-performance teams. She has worked with innovative companies such as Druva, Informatica, Oracle, and Cisco. Joan is passionate about creating impactful go-to-market strategies and finding creative solutions to challenges. She dives into the numbers, delivers innovative messages that resonate, and leads talented global teams. Outside of work, Joan enjoys running, reading, and spending time with her husband and two children in Palo Alto.