Orchestrating the Buyer Journey with AI

"If your pitch starts with the word AI, you're not solving the problem at hand... buyers today, need to get out of the mindset."

Key Insights:

  • AI tools are emerging for every stage of the sales process, from prospecting to closing deals. This influx of AI solutions is changing the sales landscape and creating new business opportunities to optimize their operations.
  • AI should focus on enhancing human capabilities, not replacing them or "fixing" the problem. The focus should be on using AI to empower sales professionals to be more effective and efficient.
  • Buyers have many tools to research what they want to invest in, which demands higher expectations from sales teams.
  • Businesses should focus on solving real-world problems rather than simply chasing the latest AI trends. Rather than unquestioningly adopting AI tools, sales teams should identify their pain points and seek solutions that directly address those challenges.
Sriharsha Guduguntla
Co-Founder & CEO
Hyperbound

Sriharsha is the Co-Founder and Chief Executive Officer at Hyperbound, a Y Combinator S23 startup. With a strong background in conversational AI from his tenure at Salesforce Einstein, Sriharsha is a proud alumnus of the University of California. He is passionate about the future of AI in sales and marketing, leading Hyperbound to develop innovative solutions that transform how businesses engage with their customers.

Atul Raghunathan
Co-Founder & CTO/CRO
Hyperbound

Atul is the Founder & CRO of Hyperbound (YC S23), an AI sales roleplay and upskilling product for enterprise sales teams. He's a Conversational AI engineer by background, and was formerly a part of the Meta Ads algorithm team.

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