Key Takeaways
- To drive pipeline and revenue growth, Marketing needs to build 5 critical layers to reach sophistication.
- Companies with unpredictable marketing contributions and insufficient revenue impact often skip some or all of the critical layers.
- Delivering on the top 3 layers [Planning, Resourcing, and Revenue Growth as quickly as possible is key to driving revenue growth.
- Insights into different strategies a company should deploy based on their ACV and TAM.
- Strategies for how to fill holes in your marketing content to create a full-funnel marketing program.
Shiv Narayanan
Shiv is the Founder and CEO of How to SaaS, a Marketing Strategy Consulting firm that works with leading Private Equity Investors and CEOs. Additionally, he is the author of the #1 bestseller 'Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days', which provides a framework all PE companies can use to growth their portfolio investments faster. Prior to How to SaaS, Shiv was the CMO of Wild Apricot. We are excited to learn from Shiv in a live session at the RevTech Summit, where he will share insights for leveraging your data and turning it into revenue!
