Key Takeaways
- Before approaching a company for a sale, you need to understand what revenue problem they need solved.
- There are very different approaches to purchasing tech at an established company versus a growing company.
- In a recession, one of the best things you can do is to upsell your existing customers rather than searching for new ones.
- In 2023, companies are doing more with less, or doing a lot more with just a little more.
Jeremie Audran
Jeremie Audran is the Head of Global Marketing Operations at Broadcom Software. He is an accomplished leader with 20 years of experience in B2B and B2C Marketing. Jeremie has received certifications from the Massachusetts Institute of Technology, Harvard University, and The Wharton School.
Gar Smyth
Gar Smyth is the VP of Revenue Marketing Operations at Mimecast, a provider of advanced email and collaboration security. Prior to working with Mimecast, he served in leadership roles at Drift, Carbon Black, and PTC. Gar is an industry leader in B2B branding, demand gen, product marketing, and sales enablement. We are excited to learn from Jeremie and Gar in a joint presentation at the upcoming RevTech Summit, where they will share their insights for introducing automation into an already successful company!
