Delivering Stand Out ABE Experiences Across the Buyer’s Journey with Kris Rudeegraap

Overview

Kris goes through each step of the funnel, outlining how personalized gifts can make a measurable impact. 

Speaker

Kris Rudeegraap is the co-founder and CEO of Sendoso, the world’s first Sending Platform (SP). Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in San Francisco. 

Quotes

Relationships matter in account-based marketing and account-based sales. 

Key Points

Measurable Results at Every Stage with ABE Experiences

Top of Funnel: PubNub increased webinar registrations by 32% using Charity Choice eGifts. 

Middle of Funnel: Gong.io generated 400+ new opportunities and saw tens of millions in influenced pipeline with a mini gong campaign. 

Botton of Funnel: Terminus generated $5.5M in pipeline and $659K in revenue in 3 quarters across all Sendoso campaigns, including an ABM recipe campaign. 

Upsell & Retention: Arctic Wolf closed 27+ deals equating to more than 20% of quarterly revenue from one upsell campaign using Sendoso.