Account-Based Engagement Summit 2021
The Account-Based Engagement Summit 2021 is a chance for B2B leaders to learn from the industry’s top thought leaders how to effectively implement ABE.
Full-Funnel ABE
Full-funnel analysis of how and why account-based engagement is critical to a B2B go-to-market strategy.
ABE for Sales
ABE for Marketing
Geared towards marketing leaders to explain the how and the why of account-based marketing and how it works with a larger account-based engagement strategy.
Opening Keynotes
The Future of Account-Based Engagement with Latané Conant & Jon Miller
Latané Conant, CMO of 6sense, empowers marketing leaders with the technology to confidently lead their teams, company, and industry into the future.
Jon Miller is currently CMO and CPO at Demandbase. Previously, Jon was the CEO and Founder of Engagio (acquired by Demandbase) and was co-founder at Marketo.
Account-Based Marketing vs. Account-Based Engagement with Scott Rhodes
Scott Rhodes is Associate Director of Marketing/Sales/Pricing at Boston Consulting Group. At BCG, he has been the strategic lead for Fortune 100 clients solving revenue challenges using data to building intuitive customer experiences across the customer journey.
Full-Funnel ABE
Megadeals – How the World’s Largest Deals are Done with Christopher Engman
Overview Chris and his associates outline the ways that large deals are essential to your success, and the ways you need to tailor your strategy for them. Speaker Chris Engman is Author, Co-Founder, and Managing Partner at Megadeals Advisory. Many of the most successful B2B companies in the world have a high concentration of revenue…
How Intent Data Enhances ABE with Terry Arnold
Overview Terry Arnold discusses how account-based marketing has evolved into a new way of using technology and data to become more relevant to customers. Speaker Terry Arnold, VP of Marketing at True Influence, is passionate about integrated digital marketing and the application of digital solutions to drive customer engagement. He has over 25 years of experience…
Salesforce Account-Based Marketing: Intelligent B2B Marketing with Rick Tolman
Overview Rick outlines essential components to any data-driven account-based marketing strategy. Speaker Demand Generation executive spanning 21+ years of progressive experience building top-performing, revenue driven, global demand programs for high-growth SaaS technology companies including Sony, Adobe, Ancestry.com, Pluralsight, Domo, and Oracle. An expert in building scalable revenue engines driven by integrated demand strategies, programmatic modeling,…
ABM: Using Data & Intelligent Action to Stop Stalking & Start Converting with Mark Maughan
Overview Mark goes over how Domo analytics can be effectively used to track ABE with Victoria Loveless, Sr. Manager of ABM at Domo. Speaker Mark Maughan is VP of Business Operations & Analytics at Domo. Prior to that, he was VP of Lien Resolution at Garretson Firm Resolution. Key Points Hit each group with the data they need: …
Delivering Stand Out ABE Experiences Across the Buyer’s Journey with Kris Rudeegraap
Overview Kris goes through each step of the funnel, outlining how personalized gifts can make a measurable impact. Speaker Kris Rudeegraap is the co-founder and CEO of Sendoso, the world’s first Sending Platform (SP). Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements…
How to Fuel Your ABM Strategy with Inbound with Jen Spencer
Overview Jen goes over what inbound marketing is, how it fuels ABM, and the 3 types of ABM campaigns. Speaker Jen Spencer is the Chief Revenue Officer for SmartBug Media®, a globally award-winning intelligent inbound® marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, revenue…
Actionable Intelligence for ABE with Bob Samuels
Overview Bob, Leslie, and Rohan discuss various aspects of data collection and use, including identifying which data is most essential to your purposes and competitive intelligence. Speakers Bob Samuels is the principal of TechConnectr, a B2B performance marketing advisory firm. He’s known as a ‘rain-maker’ & sales-enabler in the B2B targeted marketing ecosystem. He works with agencies, enterprise…
ABE for Sales
Selling in an Account-Based Engagement Environment with Tim Hughes
Overview Tim Hughes discusses how strategic use of social media is a simple way to create connections and generate sales. Speaker Tim Hughes is the CEO of DLA ignite and author of “Social Selling – Techniques to Influence Buyers and Changemakers.” Hughes is the creator of one of the most advanced social selling programs that transforms the way that people think about and use…
One New Tactic Solves Your ABM ROI Issues with Scott Logan
Overview Scott outlines the calendar-first methodology to get a seamless transition from marketing to sales and more success. Speaker Scott Logan is Vice President of Marketing at Kronologic. Kronologic creates a world where your work day is automatically scheduled to prioritize the most valuable interactions. Orchestrating time itself for knowledge workers like marketing, sales, and customer success by setting revenue generating…
Increasing ROI with ABE: Turning Data to Actionable Intelligence with Peter Cannone
Overview Peter explains different ways that data can and should inform your account-based engagement strategy. Speaker Peter Cannone, CEO of Demand Science, is a senior executive with proven experience as a strategic leader of large and mid-market public and private technology companies in both growth and turnaround modes. Throughout his career, he’s been a consistent creator of…
Why 2/3 of ABM Programs Fail with Kristina Jaramillo
Overview Kristina explains why go-to-market teams are unable to get the account-based engagement they need to experience greater success with ABM. Speaker Kristina Jaramillo is President of Personal ABM. Quotes “ABM is a business strategy on how we will get accounts to revenue and existing accounts to greater revenue growth. ABE is about how you make prospects…
Account-Based Selling with Josh Roth
Overview Josh goes over different actionable techniques and tips for implementing account-based engagement in selling. Speaker Josh, Senior Director of Inside Sales at Lob, is a sales leader, coach and builder with over 10 years experience in sales. He builds and manages teams to drive revenue and exceed quotas year over year. Normal people wouldn’t jump into a business…
B2B Buyer’s Journey & How Sellers Can ‘Align to Win!’ with Gopala Krishna Kris
Overview Gopala outlines how buyers can align to sell using intent data in complex purchases. Speakers Gopala Krishna, Sales Success Enabler at WINsights, is an advisor, investor, entrepreneur, speaker, author, and a life-long learner. His work is published on entrepreneur.com, dataquest.com among others including contributing to a book on Entrepreneurship. Quotes 77% of B2B buyers said their last…
Cut Through the Noise and Book Meetings with Strategic Accounts with Andrei Zinkevich
Overview Andrei explains his method of standing out from the crowd to book meetings with your ideal customer at the Account-Based Engagement Summit. Speaker Andrei Zinkevich, co-founder of Fullfunnel.io, helps B2B Service-Based, Tech and SaaS companies to develop an effective lead generation and sales system, generating customers from dream list instead of generating “more leads”…
ABE for Marketing
Optimizing Your LinkedIn Funnel with Scott Clary
Overview Scott outlines the LinkedIn strategy, specifically the profile, header, and about sections to get success. Speaker Scott Clary is Sr. Director of Business Development, Grass Valley. He’s currently re-writing the B2B growth playbook, bringing innovative SaaS to market through Swift Products (a Grass Valley company). He’s also the host of “Success Story” Podcast, a podcast where he…
From Reach to Revenue: 15 ABM Use Cases in 15 Minutes with Randi Barshack
Overview Randi goes through examples of 15 ways B2B companies have innovated with ABM to see measurable success. Speaker Randi Barshack is CMO of Rollworks. Marketing leader with expertise in building and scaling the marketing functions to meet rapidly growing revenue goals through initial ramp (single digit $M’s) and expansion stages ($50M+ range). With broad…
Your ABM Strategy Sucks… and What You Can Do About It with Kate Adams
Overview Kate explains how ABM is broken and how you can develop an effective ABM strategy. Speaker Kate has more than 15 years of tech experience building strong businesses within different stages and industries. She believes deeply in bringing businesses to life in the hearts and minds of prospects and customers by creating compelling and consistent messaging…
Intent: A Unit of Campaign Measurement with Hussam AlMukhtar
Overview Hussam outlines the buyer cycle and the role of intent in strategic account-based engagement campaigns. Speakers Hussam AIMukhtar, Senior Director of Strategic Marketing at ZoomInfo, is tomorrow’s marketer. One who’s not afraid to embrace the shifting landscape in the marketing world. One who relies on data to drive results. One who cares about experiences and…
Do I Need a CDP for ABE with David Raab
Overview David outlines the best use cases and fit for companies to use a CDP and what they should keep in mind while selecting one. Speakers Widely recognized expert in marketing technology and analytics. Independent consultant since 1987, specializing in marketing trends, technology strategy, product requirements, and vendor selection. Clients include major firms in retail,…
How Partner Marketing and ABM Intersect with Andrea Lechner-Becker
Overview Andrea outlines how ABM can be applied with a partnership strategy most effectively. Speaker Andrea Lechner-Becker, CMO at LeadMD, is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management. Strong business development professional graduated from University…
How to Use Your Website to Attract Your Ideal Buyer with Abby Wilson
Overview Abby Wilson goes over her tips to creating a targeted website that can convert your visitors. Speaker Abby Wilson, Founder and Lead Developer at Tailor Framed, creates value-based web design that enhances your business’s online presence and converts casual visitors into loyal customers. The websites we build always revolve around your business objectives and…