Marketing Lessons Learned from a Sports and Entertainment Perspective

In order to successfully differentiate yourself as a brand, you need to be doing things that aren’t being done by your competitors. This might mean trying new strategies or techniques that have never been used before. This might also involve learning from other marketing industries and implementing some ideas that work best for them.  In…

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A Sports and Entertainment Perspective on Sales and Marketing with Bill Guertin

Overview  Bill Guertin shares his unique perspective from the sports and entertainment industry. He explains how sales and marketing strategies from the industry also apply to the B2B industry.   Guest Bill Guertin is an expert sales trainer, professional speaker, emcee, and presenter. He is the chief learning officer at ISBI 360 LLC and works with select businesses to generate more revenue based on “Best Practices”…

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