Posts Tagged ‘demand generation’
GTM Strategy for SaaS Explained
GTM stands for ‘go-to-market’ and involves creating a detailed plan that outlines how you will reach your target customers, generate leads, close deals, and measure results.
Read MoreCreating Your Ideal Customer Profile
An ICP, or Ideal Customer Profile, is a detailed description of the type of customer that you want to target with your Demand Gen strategy.
Read MoreTop 5 Demand Generation Strategies
Demand generation is a crucial part of any successful business. It refers to the process of creating interest in your products or services among potential customers. The ultimate goal of demand generation is to increase the number of leads and sales for your company. Content Marketing One of the most effective demand-generation strategies is content…
Read MoreAccount-Based Engagement and How to Accelerate Revenue
Speaker While many GTM teams are faced with accounts going dark and becoming unresponsive to sales/marketing communications once they’re in the pipeline, Kristina Jaramillo (President of Personal ABM) ensures that high-value accounts actually move to revenue. Her personal ABM and account-based enablement programs reversed “no” positions with UPS, have displaced legacy competitors like Oracle. With…
Read More5 Webinar Special Tactics All Demand Gen Tacticians Need To Try NOW – with Ollie Whitfield
Speaker Ollie Whitfield is not only the Demand Gen Team Lead at VanillaSoft but he is also an emerging force to be reckoned with in the realm of Demand Generation. He has distinguished himself as the Co-Host of the highly-regarded 0 to 50 Million Podcast, where he engages in insightful interviews with CEOs and Revenue…
Read MoreA Personal ABM Stroy – with Declan Mulkeen and Jack Rawlings
Speaker Declan Mulkeen is the CMO of strategicabm, named a top 15 fastest growing ABM agency in 2021. Additionally, Declan is the host of the ‘Let’s talk ABM’ podcast, the #1 podcast for B2B marketing and sales professionals to learn about ABM. Prior to his current positions, Declan worked for over 20 years as the…
Read MoreRevenue Plays that Drive Breakthroughs with ABM and AI – with Chris Dutton
Speaker Chris Dutton is the Head of Demand Generation and Marketing Operation at 6sense. He is an experienced marketing operations and demand generation leader with 10+ years of experience. Collegues describe Chris as a “superstar,” and his track record is a clear indicator why! Quotes “Generating good, quality pipeline is hard, it’s really hard to…
Read MoreTrue Life: How to Actually Build a Marketing Strategy that Works – with Christina Bottis
Speaker Christina Bottis is the Chief Marketing Officer at Medix. She has over 15 years of experience, and has created and scaled winning growth strategies for B2B brands. Christina attended Dominican University for her undergraduate degree, and received an MBA from the University of Notre Dame. Additionally, she sits on a number of advisory boards…
Read MoreAvoiding mediocrity in your messaging – with Dan Rood and Zach Franzen
Speaker Dan Rood is the Vice President of Marketing at LeadIQ. He is an expert at sales, content, and product marketing, with over 10 years of experience. Dan specializes in sales messaging, marketing positioning, and is a revered speaker. Quotes “We’re living in a new romantic era that thinks it’s a rationalist era…the problem we…
Read MoreAre You Altitude AwareAre You Altitude Aware – with Steve Eror
Speaker Steve Eror is the Sales Director at ChatFunnels. He attended the University of Utah and Western Governors University. Steve is an expert leader in sales and business development. Quotes “Your whole goal is to get your sales team talking to more people. Accounts that are triggering these signals should be added into a cadence…
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