DGS Spring 2022
The Sales Transformation and Perfecting the Art of Customer Messaging with Priya Sachdev
Overview In her presentation, Priya shares how sales have transformed in the past few years and how that affects customer messaging. Priya shares her top tricks and tips to successfully message customers with higher response rates. Speaker Priya Sachdev is Chief Customer Officer at Vengreso, a company set out to help sales teams and business owners’…
Read MoreTransforming Your Demand Generation Strategy Using the Power of Precise Gifting with Neil Shah
Overview In this presentation, Neil breaks down the typical buyers’ journey and shares testimonials from people and businesses that Sendoso has helped in more ways than one. Speaker Neil Shah is director of Product Marketing at Sendoso, a sending platform for personalized gifts. Neil is a passionate B2B Cloud/SaaS Product Marketing Leader. Quotes “It’s not…
Read MoreHow to Reach and Exceed Your Paid Search ROI Goals with Michelle Mckinley
Overview In her presentation, Michelle shares from her experience some tips and tricks that have allowed her to reach and exceed her paid search ROI goals. Speaker Michelle Mckinley is head of Growth Marketing at WorkRamp, an All-in-One Learning Platform that drives business outcomes. Michelle has over 14 years of experience in digital advertising and…
Read MoreFunnel Metrics and Unit Economics Data that Actually Matters to your CEO with Mckay Allen
Overview In his presentation, Mckay shares the importance of measuring funnel metrics in the progression of your business. Mckay interviewed CEOs and shares his findings of what they do and do not want to hear. Speaker Mckay Allen is Vice President and Head of Marketing at Kenect, a technology platform designed to help you grow…
Read MoreAccelerating Your Sales Funnel While Sales and Marketing Works in Alignment with Greg Bond
Overview In this presentation, Greg discusses the b2b buyers’ journey and its changing patterns. Greg stresses the importance of sales and marketing working in alignment and how they might do so. Speaker Greg Bond is Vice President of sales at Constant Contact- Providing small businesses with tools to simplify and amplify digital marketing. Quotes…
Read MoreThe Testing Methodology Mindset with Ben Ashworth
Overview In his presentation, Ben shares the equation to test the methodology mindset. He shares how to apply and implement it in your company with his own examples. Speaker Ben Ashworth is Vice President of Marketing at Paytm, India’s leading mobile payments and financial services company. Quotes “Let’s implement that testing methodology mindset to be…
Read MoreLaying a Foundation of Success with Your Counterparts in Sales with Mark Maughan
Overview In his presentation, Mark clearly lays out the strategies that he has used to find success in sales. Mark shares examples and experiences from Domo that clarifies his points. Speaker Mark Maughan is Chief Analytics Officer at Domo, a low-code data app platform. Quotes “So how do we bring those two things together…
Read MoreHow To Use G2 To Understand and Engage Your Buyer with Robin Izsak-Tseng
Overview In her presentation, Robin introduces G2 and how it can be used in b2b companies. Robin shares the value G2 has in intent data, integrations, and marketing solutions. Speaker Robin Izsak-Tseng is VP of Revenue Marketing at G2, the largest software marketplace. Robin is a growth marketing leader with demonstrated success in a range…
Read MoreMaking Sense of ABX Measurement with Saima Rashid
Overview In this presentation, Saima shares the major metrics she has found the most success in at 6sense. Saima presents several different metrics that she has found useful but also explains that the metrics are not useful if sales and marketing teams do not work together because shared responsibility drives accountability. Speaker Saima Rashid is…
Read More3 Metrics You Have to be Tracking Within Your Sales Process with Matt Wolach
Overview In his presentation, Matt Wolach shares the three metrics that he considers the most important to track within the sales process. He explains the value of tracking metrics because of the differences that you can make by optimizing those metrics. Speaker Matt Wolach has worked in sales for over 15 years which has since…
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