Account-Based Engagement Summit 2021
Megadeals – How the World’s Largest Deals are Done with Christopher Engman
Overview Chris and his associates outline the ways that large deals are essential to your success, and the ways you need to tailor your strategy for them. Speaker Chris Engman is Author, Co-Founder, and Managing Partner at Megadeals Advisory. Many of the most successful B2B companies in the world have a high concentration of revenue…
Read MoreHow Intent Data Enhances ABE with Terry Arnold
Overview Terry Arnold discusses how account-based marketing has evolved into a new way of using technology and data to become more relevant to customers. Speaker Terry Arnold, VP of Marketing at True Influence, is passionate about integrated digital marketing and the application of digital solutions to drive customer engagement. He has over 25 years of experience…
Read MoreSelling in an Account-Based Engagement Environment with Tim Hughes
Overview Tim Hughes discusses how strategic use of social media is a simple way to create connections and generate sales. Speaker Tim Hughes is the CEO of DLA ignite and author of “Social Selling – Techniques to Influence Buyers and Changemakers.” Hughes is the creator of one of the most advanced social selling programs that transforms the way that people think about and use…
Read MoreAccount-Based Marketing vs. Account-Based Engagement with Scott Rhodes
Overview Scott Rhodes discusses the advantages of account-based engagement and offers guidance on how to successfully implement ABE into your company. Speaker Scott Rhodes, Associate Director at BCG, is a Digital Marketing Executive with 20+ years’ experience building and scaling marketing organizations. He is a hands-on marketer and has a passion for building and mentoring high performing teams. Quotes…
Read MoreOne New Tactic Solves Your ABM ROI Issues with Scott Logan
Overview Scott outlines the calendar-first methodology to get a seamless transition from marketing to sales and more success. Speaker Scott Logan is Vice President of Marketing at Kronologic. Kronologic creates a world where your work day is automatically scheduled to prioritize the most valuable interactions. Orchestrating time itself for knowledge workers like marketing, sales, and customer success by setting revenue generating…
Read MoreOptimizing Your LinkedIn Funnel with Scott Clary
Overview Scott outlines the LinkedIn strategy, specifically the profile, header, and about sections to get success. Speaker Scott Clary is Sr. Director of Business Development, Grass Valley. He’s currently re-writing the B2B growth playbook, bringing innovative SaaS to market through Swift Products (a Grass Valley company). He’s also the host of “Success Story” Podcast, a podcast where he…
Read MoreSalesforce Account-Based Marketing: Intelligent B2B Marketing with Rick Tolman
Overview Rick outlines essential components to any data-driven account-based marketing strategy. Speaker Demand Generation executive spanning 21+ years of progressive experience building top-performing, revenue driven, global demand programs for high-growth SaaS technology companies including Sony, Adobe, Ancestry.com, Pluralsight, Domo, and Oracle. An expert in building scalable revenue engines driven by integrated demand strategies, programmatic modeling,…
Read MoreFrom Reach to Revenue: 15 ABM Use Cases in 15 Minutes with Randi Barshack
Overview Randi goes through examples of 15 ways B2B companies have innovated with ABM to see measurable success. Speaker Randi Barshack is CMO of Rollworks. Marketing leader with expertise in building and scaling the marketing functions to meet rapidly growing revenue goals through initial ramp (single digit $M’s) and expansion stages ($50M+ range). With broad…
Read MoreIncreasing ROI with ABE: Turning Data to Actionable Intelligence with Peter Cannone
Overview Peter explains different ways that data can and should inform your account-based engagement strategy. Speaker Peter Cannone, CEO of Demand Science, is a senior executive with proven experience as a strategic leader of large and mid-market public and private technology companies in both growth and turnaround modes. Throughout his career, he’s been a consistent creator of…
Read MoreABM: Using Data & Intelligent Action to Stop Stalking & Start Converting with Mark Maughan
Overview Mark goes over how Domo analytics can be effectively used to track ABE with Victoria Loveless, Sr. Manager of ABM at Domo. Speaker Mark Maughan is VP of Business Operations & Analytics at Domo. Prior to that, he was VP of Lien Resolution at Garretson Firm Resolution. Key Points Hit each group with the data they need: …
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