Read the Room… Understanding Buyers’ Preferences

November 29, 2024

This session delves into ERI’s recent study, “Understanding Business Buying Patterns of Go-To-Market (GTM) Tech in 2024.” Discover key insights and hear their perspective on the current landscape: “How many marketers and salespeople don’t read the room? They just sell what they want to sell. You have to listen to the buyers. You have to…

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