Posts by Nicole Gillis
What is Dark Social Marketing
Dark social refers to the sharing of content through private channels, such as messaging apps, email, and text messages, that cannot be tracked by web analytics tools.
Read MoreStrategies to Improve Marketing Funnels with Automation
SaaS businesses face unique challenges when it comes to marketing. With competition increasing every day, SaaS companies need to constantly evolve their marketing strategies to stay ahead of the curve. One approach that has gained popularity in recent years is funnel automation. By automating key processes and touchpoints throughout the marketing funnel, SaaS companies can…
Read MoreOutbound Sales Software for B2B Companies
Outbound sales software can help B2B companies identify key decision-makers within an organization and target them with personalized outreach. However, B2B outbound sales is a complex process that requires a combination of strategy, skill, and technology.
Read MoreThe Latest Trends In Marketing Analytics From RevTech 2023
Marketing analytics is an important part of success in the B2B industry, and the RevTech Summit was a great opportunity to learn more about the latest trends in marketing analytics. The Summit featured presentations by Tracy Kraft, Jon Russo, Logan Malory, Jonathan Kennedy, and Nicole Goldstein who shared their insights on marketing analytics, supporting your…
Read MoreSignals Announces Live Sessions for Upcoming RevTech Summit
SILICON SLOPES, UTAH – Signals, the leading demand generation platform, today announced live speaker sessions at the upcoming RevTech Summit. The RevTech Summit is a virtual event for marketing and sales executives to come together on February 15th, 2023. The Summit will feature over 30 leaders in B2B tech and marketing, discussing solutions for our…
Read MoreSignals Earns Spot on G2’s 2023 Best Software Awards for Best Analytics and AI Products
Signals is the first of its class as a Signal Marketing platform, that helps businesses know the digital demeanor of their website visitors. This allows businesses to cut through the noise and better deploy their marketing automation and one-to-one sales motions. They provide a powerful suite of tools to help marketers create engaging website experiences for any customer segment, allowing sales teams to increase conversions and drive more revenue.
Read MoreSignals Announces RevTech Summit and Keynote, Sangram Vajre
RevTech Summit is a virtual event for marketing and sales executives to come together on February 15th, 2023. The Summit will feature over 30 leaders in B2B tech and marketing, discussing solutions for our current economic downturn.
Read MoreGTM Strategy for SaaS Explained – Learn How to Create a Winning GTM Plan from Experts
GTM stands for ‘go-to-market’ and involves creating a detailed plan that outlines how you will reach your target customers, generate leads, close deals, and measure results.
Read MoreMarketing Strategy Development: Uncovering Unique Strategies That Convert
With the right approach, you’ll be able to create more meaningful connections with your audience and drive conversions like never before!
Read MoreCreating Your Ideal Customer Profile: Unlocking the Power of ICP for Your Demand Gen Strategy
An ICP, or Ideal Customer Profile, is a detailed description of the type of customer that you want to target with your Demand Gen strategy.
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